Social Media Optimization (SMO)

Social Media Optimization (SMO)SMO - Social Media Optimization

Abbreviated as SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

SMO = Social Media Optimization / Search Marketing Optimization

SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.

7 Steps To improve Your SMO

Joshua Berg is one of the leading advocates of SMO. He has promoted a seven step model REALSMO, which is:

Reputation - build your reputation as a reliable qualified source

Engagement - encourage more engagement, sharing & reciprocate

Authority - become a notable authority in your field of expertise

Leadership - harness originality & creativity, be a Thought Leader

Social - be social, find and engage sociable experts in your field

Media - know your social media platforms to maximize influence

Optimization - improve technical aspects to increase optimization
These seven steps provide a good benchmark against which you can assess and plan your current SMO activity.